Treatwell can be a powerful way to bring new clients into your salon.
But there’s an important difference between a client discovering you through the Treatwell marketplace and someone reaching Treatwell through your own booking link.
And that difference can affect what you pay.
If you already use Treatwell, this is one small digital optimisation worth checking.
The 35% You Need to Know About
Treatwell currently states that salons in the Netherlands pay 35% commission on the first booking from a new client introduced through the Treatwell marketplace.
Repeat bookings are commission-free.
That 35% is essentially a customer-acquisition cost: Treatwell introduced someone new to your business.
Fair enough.
But what happens when you brought the client?
Perhaps they discovered your work on Instagram.
Maybe they visited your website, messaged you on WhatsApp or scanned a QR code in your salon.
That’s where the booking journey matters.
Your Treatwell Booking Widget Works Differently
Treatwell provides salons with a direct booking widget that can be shared through their own channels.
And according to Treatwell, bookings through this widget are always commission-free because they come through your direct channels.
So instead of telling someone:
“Go to Treatwell and search for our salon.”
you can send them directly to your Treatwell booking link.
They still get a familiar Treatwell booking experience.
But they arrived through your channel.
Marketplace vs. direct link
Treatwell Marketplace
Client discovers you on Treatwell
→ First booking
→ 35% commission
Your Treatwell Booking Widget
Client follows your link
→ Books directly
→ 0% booking commission
One detail to remember: if a client pays online in advance, Treatwell currently applies a 2% + VAT processing fee.
Put Your Booking Link Where Your Clients Already Are
Don’t make clients search for your salon when they’re already talking to you.
Your direct booking link can be placed in:
- WhatsApp and WhatsApp auto-replies
- Instagram bio and Stories
- Your website
- QR codes inside the salon
- Email and other client communications
Treatwell itself recommends extending the widget beyond your website, including Instagram, WhatsApp Business and QR codes.
The goal is simple:
Reduce the steps between “I want an appointment” and “Booked.”
What If Your Clients Prefer Treatwell?
That’s perfectly fine.
Some clients simply like booking through Treatwell. Its Rewards programme also gives users points for activities including booking and attending appointments.
You don’t necessarily need to change their behaviour.
Instead, give them your direct Treatwell booking link rather than asking them to open the marketplace and search for your salon.
For the client, it’s a tiny difference.
For your business, it could be a valuable one.
Small Link. Smarter Booking Strategy.
Digital optimisation doesn’t always mean adding another app, subscription or complicated system.
Sometimes it’s simply about using the tools you already have more strategically.
Treatwell can help new clients discover your salon.
Your own digital channels can help turn the people you’ve already reached into direct bookings.
Know the difference.
Share the right link.
And make every part of your booking journey work harder for your business.
One link. Fewer unnecessary commissions. Smarter bookings.
Make your booking system work smarter.
BeautySync Pro helps beauty businesses connect their websites, bookings, payments and online visibility — properly.